Amazon Pushing Publishers to No-lower-price deals to fight iPad?
 Electronista.com |
Amazon Pushing Publishers to No-lower-price deals to fight iPad?
Electronista.com Amazon has been hounding book publishers into signing deals that would prevent them from selling iPad books at below Kindle e-book prices, a set of rumors from within the industry claim. Having anticipated an Apple tablet since December, the online reseller has reportedly been trying to negotiate “most favored nation” details that would guarantee that no competitor would get a better price. The larger cut of royalties promised last month is now said to have been intended as an incentive to sign these deals. Sources have told the NYT that Amazon was supposedly in a panic even as Apple was unveiling the iPad at its late January event, calling publishers of various formats to learn what deals if any they had struck with Apple. Few are thought to have taken up Amazon’s maximum price concepts, however, as many want either more royalties or more control over pricing, especially now that Macmillan won a battle with Amazon over the prices it would be allowed to charge for bestsellers.
|